Discover the Scope & Structure of the $2.65 Trillion Sports Business Industry
Chapter 1
Defining the Business of Sports
CONTENTS
PART I: How Big Is The Sports Industry?
Chapter 1: Defining the Business of Sports
PART II: FAN ENGAGEMENT
Chapter 2: Sports Events
Chapter 3: Sports Media
Chapter 4: Sports Entertainment
PART III: SPORTS PRODUCTS
Chapter 5: Sportswear Products
Chapter 6: Sports Equipment
Chapter 7: Sports Health
PART IV: SPORTS PARTICIPATION
Chapter 8: Sports Recreation
Chapter 9: Fitness & Exercise
Chapter 10: Outdoor Recreation
PART V: GLOBAL PERSPECTIVE
Chapter 11: Top 10 Sports Countries
Chapter 12: Top 50 Sports Cities
The Most Comprehensive Book On SPORTS BUSINESS
MUST-HAVE RESOURCE FOR PROFESSIONALS & STUDENTS
Unique Features:
- Most comprehensive model of Sports Business.
- 2023 Global & U.S. revenues & over time.
- Detailed breakdown of revenues by Fan Engagement, Sports Products & Sports Participation
- Top 10 Sports Countries & Top 50 Sports Cities.
- Supporting graphics, tables, videos & references
Discover the scope, structure & size of this global market
Authors
Developed and written by Roger Best and Dennis Howard.
Roger Best
Emeritus Professor of Marketing and Co-Founder Sports Product Management Program, University of Oregon and author of Market-Based Management
Dennis Howard
Emeritus Professor of Sports Business, Warsaw Sports Marketing Program Academic Director, University of Oregon and author of Financing Sport.