“This is an amazing resource! It is the starting point for anyone wanting to work in the sports industry. The book offers a vision that will broaden you and be a lifelong career asset. Its value is many thousands more than its cost. I wish I had this 30 years ago.”

“Thank you for filling a great need in the sports industry. Revenue generation is the lifeblood of the sports industry. The Best-Howard Model does a fantastic job of illustrating the diversity of options in the market. This resource is very comprehensive and digestible . . . I highly recommend it.”

“The book takes an entirely new approach to the global sports industry but does not lack traditional concepts, making its scope universal. The Best-Howard model accurately captures the current sports industry, which has developed in complex ways due to the development of information technology and the entry of various industries. With the demand for globalization in educational institutions and sports business entrepreneurship around the world, the use of this book is an absolute must for everyone.”

“Ask 10 people from 10 different companies - How big is the sports industry? . . . and you’ll get 10 widely different answers. What I love is the detailed breakdown of the data by segment, which allows for all kinds of in-depth analysis that simply wasn’t possible before.”

“I’m always looking for statistical sources for my business and I’m amazed by the Global Sports Industry. The Best-Howard Model is the most comprehensive research on the sports business market and its structures. Thank you for publishing this amazing book.”

“This is an excellent framework of the global sports marketplace. The Best-Howard model brings clarity and structure to a complex, far-reaching industry. The analysis provides a critical market guide to executives and students alike and is at once informative, comprehensive, and digestible. Thank you for this valuable resource!”