The most comprehensive book on sports business
New Release
MUST-HAVE RESOURCE FOR PROFESSIONALS & STUDENTS
Unique Features:
- Most comprehensive model of Sports Business.
- 2023 Global & U.S. revenues & over time.
- Detailed breakdown of revenues by Fan Engagement, Sports Products & Sports Participation
- Top 10 Sports Countries & Top 50 Sports Cities.
- Supporting graphics, tables, videos & references
Authors
Developed and written by Roger Best and Dennis Howard.
Roger Best
Emeritus Professor of Marketing and Co-Founder Sports Product Management Program, University of Oregon and author of Market-Based Management
Dennis Howard
Emeritus Professor of Sports Business, Warsaw Sports Marketing Program Academic Director, University of Oregon and author of Financing Sport.