“The Fan Engagement Handbook pulls back the curtain on how audiences – through their sports passion, spending, and digital behavior – are driving the future of sports. A must-have for anyone serious about the business of sport.”
– Lauren Anderson, Director, Warsaw Sports Business Program, University of Oregon.
Gate Revenues
Media Rights
Sponsorships
Merchandise
Venue Construction
Sports Betting
Fantasy Sports
eSports
Sports Video Games
Sports Collectibles
Sports Bars
TV/Cable Advertising
TV/Cable Subscriptions
Digital/Streaming Advertising
Digital/Streaming Subscriptions
“It’s a much harder question than most experts, journalists or students would imagine. But in the hands of skilled industry researchers Roger Best and Dennis Howard, the sheer scale of the varied sport sectors flashes into crystal-clear focus with three core areas fan engagement, sports products and sports participation. This material is the fastest way to grasp the breadth of one of the world’s most powerful (and largest) economic sectors.”
-Rick Burton, co-author (Business the NHL Way; Rise of Major League Soccer), former commissioner of Australia’s National Basketball League and David B. Falk Emeritus Professor of Sports Management at Syracuse University.
Nearly Half the World’s Bets? Why the U.S. Is Changing the Game By Dr. Roger Best and Dr. Dennis Howard America is now legally wagering nearly half of the world’s total sports betting market—a surge worth billions of dollars and still climbing. That scale signals not only how fast the
The global sports industry is more than a source of entertainment. It is an economic powerhouse, generating a 2026 projected $3.05 trillion in revenues and ranking as the eighth largest industry in the world. Capturing this scale requires a model that goes beyond narrow definitions to reveal the true scope,
Sports media is no longer just the voice calling the play-by-play. It’s the platform where fandom lives 24/7. From traditional broadcasts to on-demand streaming and interactive digital content, sports media has transformed how—and how often—fans connect with their favorite teams, athletes, and events.
Emeritus Professor of Marketing and Co-Founder Sports Product Management Program, University of Oregon and author of Market-Based Management
Emeritus Professor of Sports Business, Warsaw Sports Business Center Program Academic Director, University of Oregon and author of Financing Sport.
