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How Much Is Spent on Sports Drinks?
- 05 February 2024
Dr. Roger Best and Dr. Dennis Howard “It is estimated that there are over 50 million peoplein the U.S. regularly consume sports drinks.” (1)Just over 68% of sports drinks are consumed mostly by athletes, 18.1% by lifestyle consumers and 13.3% by casual consumers as presented below (1). Sports drinks are beverages
How Many Countries Play NFL Level American Football?
- 20 January 2024
How Many Countries Play NFL Level American Football? The Results Will Surprised You! Dr. Roger Best and Dr. Dennis Howard American football has grown in popularity across the United States to with 184 million fans and total team revenues doubling from $8.8 billion in 2010 to $18 billion in 2022.
How Sports Betting is Changing U.S. Sports Fan Engagement
- 07 January 2024
How Sports Betting is changing U.S. Sports Fan Engagement Dr. Dennis Howard and Dr. Roger Best The record-breaking spending has been propelled by two primary factors:Rapid growth of states that have allowed legalized betting sites.Massive advertising spending by casinos and sportsbooks competing to claim an ever larger share of the
Sports Equipment Segments & Revenues
- 13 December 2022
Sports Equipment Segments & Revenues By Dr. Roger Best and Dr. Dennis Howard Global Sports Equipment revenues represent 22% of the $2.3 trillion global sports industry revenues. These revenues are derived from three segments.• Sports & Fitness: Equipment needed to play and practice a sport; fitness equipment used for exercise and conditioning.• Outdoor