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How Much Is Spent on Sports Drinks?
- 05 February 2024
Dr. Roger Best and Dr. Dennis Howard “It is estimated that there are over 50 million peoplein the U.S. regularly consume sports drinks.” (1)Just over 68% of sports drinks are consumed mostly by athletes, 18.1% by lifestyle consumers and 13.3% by casual consumers as presented below (1). Sports drinks are beverages
How Big Is The Sports Industry?
- 22 May 2022
FOLLOW THE MONEY IN OUR SPORTS INDUSTRY REPORT Preview How Big Is The Sports Industry? By Dr. Roger Best and Dr. Dennis Howard Sports are universal. Around the globe, sports teams perform before enthusiastic fans at modern venues, and even larger audiences watch on TV or stream online. An increasing
The $3 Trillion Question: How Big Is the Sports Industry?
- 26 August 2025
The $3 Trillion Question: How Big Is the Sports Industry? The $3 Trillion Question: How Big Is the Sports Industry? The $3 Trillion Question: How Big Is the Sports Industry? By Dr. Roger Best and Dr. Dennis Howard The Scope, Structure, and Size of the Eighth Largest Global Industry The global sports
Evolution of Sports Media and Fan Engagement
- 01 November 2022
Evolution of Sports Media and Fan Engagement By Dr. Roger Best and Dr. Dennis Howard Sports media has played a major role in expanding fan engagement. From the first newspaper sports sections and telegraph messaging of scores, fan engagement extended beyond the sports venue. Today, streaming of NFL Thursday night
Sports Betting
- 23 June 2022
Sports Betting By Dr. Roger Best and Dr. Dennis Howard “In time, the expansion of legal wagering will drive fan engagement and in turn viewership and will become a growth category for sports advertising at both the national and local levels.” Eric Shanks, Head of Fox Sports, May 2019 Expansive Sportsbook
How To Use in Your Program & Courses
- 11 July 2022
How to Use in Your Programs & Courses By Dr. Roger Best and Dr. Dennis Howard The contents of The Global Sports Industry are applicable to many courses across all of these Sports-related program areas:- Sports Business (Management, Administration)- Sports Marketing- Sports Product Management- Sports Science- Parks, Recreation, and Tourism ManagementHow The
How Many Countries Play NFL Level American Football?
- 20 January 2024
How Many Countries Play NFL Level American Football? The Results Will Surprised You! Dr. Roger Best and Dr. Dennis Howard American football has grown in popularity across the United States to with 184 million fans and total team revenues doubling from $8.8 billion in 2010 to $18 billion in 2022.
The Ups and Downs of Europe’s Top Football Leagues
- 09 November 2022
The Ups and Downs of Europe’s Top Football Leagues Before, During & After the COVID-19 Pandemic By Dr. Dennis Howard and Dr. Roger Best This analysis examines the financial performance of the “Big 5” European football (soccer) leagues from 2015 through 2022. This time frame allows tracking of a) how
Fan Engagement Revenues
- 12 July 2022
Fan Engagement Revenues A Deeper Dive By Dr. Roger Best and Dr. Dennis Howard Sports are at the center of the sports industry. Without sports, sports events, and sports fans; there would be no sports industry. Sports fans make it all happen. Fans drive sports industry revenue by attending and
How Sports Betting is Changing U.S. Sports Fan Engagement
- 07 January 2024
How Sports Betting is changing U.S. Sports Fan Engagement Dr. Dennis Howard and Dr. Roger Best The record-breaking spending has been propelled by two primary factors:Rapid growth of states that have allowed legalized betting sites.Massive advertising spending by casinos and sportsbooks competing to claim an ever larger share of the
The $750 Billion Fan Obsession Driving Global Sports
- 05 August 2025
The $750 Billion Obsession Driving Global Sports By Dr. Roger Best and Dr. Dennis Howard The Hidden Engine Behind the Business of SportsWhat if the real MVP of the sports industry isn’t an athlete—but the fans? From stadium builds to media mega-deals, sports fans fuel a business worth hundreds of
Sports Equipment Segments & Revenues
- 13 December 2022
Sports Equipment Segments & Revenues By Dr. Roger Best and Dr. Dennis Howard Global Sports Equipment revenues represent 22% of the $2.3 trillion global sports industry revenues. These revenues are derived from three segments.• Sports & Fitness: Equipment needed to play and practice a sport; fitness equipment used for exercise and conditioning.• Outdoor
Women’s Pro Team Sports – A Global Perspective
- 15 June 2022
Women’s Pro Team Sports A Global Perspective By Dr. Roger Best and Dr. Dennis Howard Fans around the world follow American football and its premier professional organization, the National Football League. But many spectators do not realize several other countries have created professional American football leagues. One such country is
Youth Sports Are Booming! So Why Are Kids Quitting?
- 01 August 2025
Youth Sports Are Booming, So Why Are Kids Quitting? Based on the new report by Dr. Dennis Howard & Dr. Roger Best What was once seen as just after-school fun is now a global economic force: youth sports generated $64.3 billion worldwide in 2023, with the U.S. alone making up
Evolution Of Sports
- 04 October 2022
Evolution Of Sports By Dr. Roger Best and Dr. Dennis Howard Sports and competition have been around as long as individuals could run faster, throw farther or jump higher than their peers. Sports and competition are an innate part of our human structure and cultural condition.Sports competition was first formalized
Show me the money! How big is the sports industry?
- 08 April 2024
Show me the money How Big is the sports industry? Dr. Roger Best and Dr. Dennis Howard If you do a Google Search on this question, here is a result most often provided:"Existing revenue estimates for the global sportsindustry range from $471 billion to $1.4 trillion.”There are two problems with this
Inside the Screen: How Sports Media Keeps Fans Hooked
- 19 August 2025
Inside the Screen How Sports Media Keeps Fans Hooked By Dr. Roger Best and Dr. Dennis Howard Sports Media: Extending Fan Engagement Sports media is no longer just the voice calling the play-by-play. It’s the platform where fandom lives 24/7. From traditional broadcasts to on-demand streaming and interactive digital content,
Top North American Sports Leagues’ Remarkable COVID-19 Recovery
- 17 October 2022
Top North American Sports Leagues’ Remarkable COVID-19 Recovery By Dr. Dennis Howard and Dr. Roger Best Major professional sports leagues in North America have made a rapid and robust recovery from the depths of COVID-19 in 2020. The financial comeback has been so substantial that all four leagues, within a
Country Sports Power Score
- 26 July 2022
Country Sports Power Score A Sports Industry Analytic By Dr. Roger Best and Dr. Dennis Howard Each country has a certain potential for sports industry revenues based on the presence of pro sports teams, population, and the buying power of that country. Below are the Country Sports Power Scores for
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