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Thinking Global, Acting Local
As businesses in the sports industry begin to reach their sales potential in their home countries, they often look for new opportunities internationally. The effort usually starts in adjacent countries, where potential customers are relatively close by and might understand the firms’ culture and business infrastructure.
As sports industry businesses expand globally, acquiring the needed local knowledge grows increasingly difficult. A global perspective combines the global and local perspectives is essential for international sports industry business success. It is a strategy global sports brands must employ to adapt to local needs and marketing strategies.
This sports industry report includes two parts – Sports Countries & Sports Cities as summarized below.
PART I: Top 10 Sports Countries – The biggest challenge to companies thinking globally is seeing the world outside their country and region. Each country has a different mix of pro sports and passion for these sports. Of course, larger countries with strong economies will produce more sports revenues than smaller countries with less buying power.
We will examine the top 30 sports countries with respect number of pro teams, number of households and consumer spending to create a Country Sports Score. Using this score that ranges from zero to 100, we will list the top 10 sports countries as well as examine the correlation with a country’s sports score and purchases of sports products. This offers an excellent guide into a countries sports culture and how to position a company wanting to compete in that country’s sports industry.
PART II: Top 50 Sports Cities – Cities with more professional sports teams, more households, or greater consumer spending can generate higher levels of sports business revenues than cities with fewer pro teams, small er populations and less consumer spending.
We will examine over 100 top sports cities with respect number of pro teams, number of households and consumer spending to create a City Sports Score. Using this score that ranges from zero to 100, we will list the top 50 sports countries as well as examine their unique sports culture and sports business revenue potential.
Sports Industry Report
Contents
CONTENTS
Country Sports Culture, Population & Buying Power
The biggest challenge to companies thinking globally is seeing the world outside their country and region. Each country has a different mix of pro sports and passion for these sports. Of course, larger countries with strong economies will produce more sports revenues than smaller countries with less buying power. Country sports business revenues are a function of three forces presented in Figure 1.1 and described below.
• Sports Culture: This is created by the number of professional sports teams (men and women) to drive interest, spending, and sports participation.
• Population: A country’s population, households, and age structure shape a country’s potential for sports fans and the purchase of sports products.
• Buying Power: The ability of country consumers to spend money on sports events and products and engage in sports is shaped by its Gross Domestic Product, Disposable Income, and Consumer Spending.
FIGURE 1.1
Forces that Shape Country Sports Business Revenues
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Top Sports Countries & Cities Report
Why is New York City a Top Sports City
New York City is the top sports city in the world. Why?
New York City has 13 professional sports teams that generated over $3 billion in sales in 2022, with a city population of 20.8 million people, 7.8 million households, and nearly $1.3 trillion in consumer spending annually, as highlighted in Figure 2.1. Cities with fewer professional sports teams, fewer people, or less consumer spending cannot generate the same city sports business revenues as New York City-based on citywide spending on fan engagement, sports products, and sports participation.
City sports industry revenues are a function of three forces presented in Figure 1.1 and described below.
FIGURE 2.1
Why New York City is the Number 1 Sports City in the World
