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The Business of Sports

Contents

CONTENTS

PART I: THE EVOLUTION OF SPORTS BUSINESS

Chapter 1: Defining the Business of Sports

PART II: FAN ENGAGEMENT

Chapter 2: Sports Events

Chapter 3: Sports Media

Chapter 4: Sports Entertainment

PART III: SPORTS PRODUCTS

Chapter 5: Sportswear Products

Chapter 6: Sports Equipment

Chapter 7: Sports Health

PART IV: SPORTS PARTICIPATION

Chapter 8: Sports Recreation

Chapter 9: Fitness & Exercise

Chapter 10: Outdoor Recreation

PART V: GLOBAL PERSPECTIVE

Chapter 11: Top 10 Sports Countries

Chapter 12: Top 50 Sports Cities