Dr. Roger Best and Dr. Dennis Howard “It is estimated that there are over 50 million peoplein the U.S. regularly consume sports drinks.” (1) Just over 68% of sports drinks are consumed mostly by athletes, 18.1% by lifestyle consumers and 13.3% by casual consumers as presented… Read More »How Much Is Spent on Sports Drinks?
Sports Equipment Segments & Revenues By Dr. Roger Best and Dr. Dennis Howard Global Sports Equipment revenues represent 22% of the $2.3 trillion global sports industry revenues. These revenues are derived from three segments. • Sports & Fitness: Equipment needed to play and practice a sport; fitness… Read More »Sports Equipment Segments & Revenues
Streetwear By Dr. Roger Best and Dr. Dennis Howard Streetwear has been a defining part of city sports culture for over 40 years. Over the period, streetwear has evolved from a basic expression to high fashion. The designer Dapper Dan played a pivotal role in… Read More »Streetwear
