How to Use in Your
Programs & Courses
By Dr. Roger Best and Dr. Dennis Howard
– Sports Business (Management, Administration)
– Sports Marketing
– Sports Product Management
– Sports Science
– Parks, Recreation, and Tourism Management
How The Global Sports Industry can be used in sports industry programs.
- Introductory Course: Provide a comprehensive view of the global sports industry and where the
program and its courses fit in the $2.3 trillion sports industry—sample course used in the Sports
Business Program at a major university.
- Program Orientation & Reference Resource: Students are assigned Chapter 1, Parts II to V
before a Sports Industry Orientation session (1-2 hours). The orientation covers the scope,
structure, and size of the sports and how to use this book in industry projects, presentations, class
assignments, and after graduation into their careers in sports business management. - Sports Business: Courses in Sports Business would benefit from Chapters 1,2,3, 4, 11, and 12.
- Sports Product Management: Chapters 1,5,6,7,11 and 12
- International Sports Management: The book presents global and U.S. market revenues while
Chapter 11 focuses on the top sports countries and Chapter 12 on the top sports cities. - Seminars: Focused on a range of special topics, including global sports, sports betting, sports
media, sports analytics, etc.
The table above is a sample of sports industry courses where chapters in The Global Sports Industry book could be used for assigned readings or assignments.
No other resource provides as much easily accessible data on sport spending and participation both in the U.S. and around the globe . . . on all the topics listed above. Limitless class assignments or projects could be created using this book.
A full Instructor’s Manual (see next page) helps support the use of this book with chapter discussion questions,
assignments, PowerPoint slides and a test bank.
Our Instructor’s Manual includes the topics above that are easily accessed in a digital format. Each chapter has over 25 PowerPoint slides, and the Test Bank includes 5 essay questions and 30 objective test questions
(multiple choice and true/false).
Chapter 1 is available as a sample upon request. Those adopting our book for a class will be provided the entire Instructor’s Manual upon your request.