Youth Sports Are Booming, So Why Are Kids Quitting?
Based on the new report by Dr. Dennis Howard & Dr. Roger Best
What was once seen as just after-school fun is now a global economic force: youth sports generated $64.3 billion worldwide in 2023, with the U.S. alone making up over two-thirds of that. From league fees and travel tournaments to elite training camps, families are investing heavily in their children’s athletic development.
But behind the booming numbers lies a more complex reality.
This new 18-page industry report by Dr. Dennis Howard and Dr. Roger Best pulls back the curtain on youth sports, offering a sharp analysis of spending patterns, participation trends, and systemic barriers. It’s a must-read for sports professionals, educators, and anyone looking to understand the future of the industry.
Despite the market’s size, participation among children has dropped sharply. Even as time spent playing has returned to pre-pandemic levels, concerns remain about accessibility, dropout rates, and rising costs—especially for lower-income families.
Parents are investing heavily in their children’s athletic development, with seasonal costs adding up quickly—and elite training programs commanding premium prices. With many kids leaving organized sports at a young age, the pressure to perform starts early.
This report doesn’t just diagnose the challenges — it highlights the forces shaping the future of sports participation. From shifts in household spending to the growing demand for private coaching, Howard and Best offer a data-driven roadmap for navigating one of the most dynamic segments in the entire sports economy.
Want the full breakdown of where the dollars are going and why participation is shrinking?
You’ll find the answers inside the report.