How Many Countries Play NFL Level American Football? The Results Will Surprised You! Dr. Roger Best and Dr. Dennis Howard American football has grown in popularity across the United States to with 184 million fans and total team revenues doubling from $8.8 billion in 2010… Read More »How Many Countries Play NFL Level American Football?
How Sports Betting is changing U.S. Sports Fan Engagement Dr. Dennis Howard and Dr. Roger Best The record-breaking spending has been propelled by two primary factors: Rapid growth of states that have allowed legalized betting sites. Massive advertising spending by casinos and sportsbooks competing to… Read More »How Sports Betting is Changing U.S. Sports Fan Engagement
Evolution of Sports Media and Fan Engagement By Dr. Roger Best and Dr. Dennis Howard Sports media has played a major role in expanding fan engagement. From the first newspaper sports sections and telegraph messaging of scores, fan engagement extended beyond the sports venue. Today,… Read More »Evolution of Sports Media and Fan Engagement
Fan Engagement Revenues A Deeper Dive By Dr. Roger Best and Dr. Dennis Howard Sports are at the center of the sports industry. Without sports, sports events, and sports fans; there would be no sports industry. Sports fans make it all happen. Fans drive sports… Read More »Fan Engagement Revenues
Sports Betting By Dr. Roger Best and Dr. Dennis Howard “In time, the expansion of legal wagering will drive fan engagement and in turn viewership and will become a growth category for sports advertising at both the national and local levels.” Eric Shanks, Head of Fox… Read More »Sports Betting
