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Sports Business

Evolution Of Sports

    Evolution Of Sports By Dr. Roger Best and Dr. Dennis Howard Sports and competition have been around as long as individuals could run faster, throw farther or jump higher than their peers. Sports and competition are an innate part of our human structure and cultural… Read More »Evolution Of Sports

    How Big Is The Sports Industry?

      The Best-Howard Model fully captures the sports industry’s scope and structure. As shown, the model includes three core domains: Fan Engagement, Sport Products, and Sports Participation.