Show me the money How Big is the sports industry? Dr. Roger Best and Dr. Dennis Howard If you do a Google Search on this question, here is a result most often provided: “Existing revenue estimates for the global sportsindustry range from $471 billion to $1.4… Read More »Show me the money! How big is the sports industry?
Evolution Of Sports By Dr. Roger Best and Dr. Dennis Howard Sports and competition have been around as long as individuals could run faster, throw farther or jump higher than their peers. Sports and competition are an innate part of our human structure and cultural… Read More »Evolution Of Sports
How to Use in Your Programs & Courses By Dr. Roger Best and Dr. Dennis Howard The contents of The Global Sports Industry are applicable to many courses across all of these Sports-related program areas: – Sports Business (Management, Administration)– Sports Marketing– Sports Product Management– Sports Science–… Read More »How To Use in Your Program & Courses
The Best-Howard Model fully captures the sports industry’s scope and structure. As shown, the model includes three core domains: Fan Engagement, Sport Products, and Sports Participation.
