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How Much Is Spent on Sports Drinks?
- 05 February 2024
Dr. Roger Best and Dr. Dennis Howard “It is estimated that there are over 50 million peoplein the U.S. regularly consume sports drinks.” (1)Just over 68% of sports drinks are consumed mostly by athletes, 18.1% by lifestyle consumers and 13.3% by casual consumers as presented below (1). Sports drinks are beverages
Show me the money! How big is the sports industry?
- 08 April 2024
Show me the money How Big is the sports industry? Dr. Roger Best and Dr. Dennis Howard If you do a Google Search on this question, here is a result most often provided:"Existing revenue estimates for the global sportsindustry range from $471 billion to $1.4 trillion.”There are two problems with this
How To Use in Your Program & Courses
- 11 July 2022
How to Use in Your Programs & Courses By Dr. Roger Best and Dr. Dennis Howard The contents of The Global Sports Industry are applicable to many courses across all of these Sports-related program areas:- Sports Business (Management, Administration)- Sports Marketing- Sports Product Management- Sports Science- Parks, Recreation, and Tourism ManagementHow The
Evolution Of Sports
- 04 October 2022
Evolution Of Sports By Dr. Roger Best and Dr. Dennis Howard Sports and competition have been around as long as individuals could run faster, throw farther or jump higher than their peers. Sports and competition are an innate part of our human structure and cultural condition.Sports competition was first formalized
The World Cup Isn’t Just a Tournament, It’s the Biggest Fan Engagement Lab on Earth
- 24 March 2026
The World Cup Isn’t Just a Tournament, It’s the Biggest Fan Engagement Lab on Earth Based on the new handbook by Dr. Dennis Howard & Dr. Roger Best Every four years, the FIFA World Cup captures the attention of billions. Stadiums fill, screens glow across time zones, and entire countries
Country Sports Power Score
- 26 July 2022
Country Sports Power Score A Sports Industry Analytic By Dr. Roger Best and Dr. Dennis Howard Each country has a certain potential for sports industry revenues based on the presence of pro sports teams, population, and the buying power of that country. Below are the Country Sports Power Scores for
Women’s Pro Team Sports – A Global Perspective
- 15 June 2022
Women’s Pro Team Sports A Global Perspective By Dr. Roger Best and Dr. Dennis Howard Fans around the world follow American football and its premier professional organization, the National Football League. But many spectators do not realize several other countries have created professional American football leagues. One such country is
Top North American Sports Leagues’ Remarkable COVID-19 Recovery
- 17 October 2022
Top North American Sports Leagues’ Remarkable COVID-19 Recovery By Dr. Dennis Howard and Dr. Roger Best Major professional sports leagues in North America have made a rapid and robust recovery from the depths of COVID-19 in 2020. The financial comeback has been so substantial that all four leagues, within a
Sports Equipment Segments & Revenues
- 13 December 2022
Sports Equipment Segments & Revenues By Dr. Roger Best and Dr. Dennis Howard Global Sports Equipment revenues represent 22% of the $2.3 trillion global sports industry revenues. These revenues are derived from three segments.• Sports & Fitness: Equipment needed to play and practice a sport; fitness equipment used for exercise and conditioning.• Outdoor
The $3 Trillion Question: How Big Is the Sports Industry?
- 26 August 2025
The $3 Trillion Question: How Big Is the Sports Industry? The $3 Trillion Question: How Big Is the Sports Industry? The $3 Trillion Question: How Big Is the Sports Industry? By Dr. Roger Best and Dr. Dennis Howard The Scope, Structure, and Size of the Eighth Largest Global Industry The global sports
The $750 Billion Fan Obsession Driving Global Sports
- 05 August 2025
The $750 Billion Obsession Driving Global Sports By Dr. Roger Best and Dr. Dennis Howard The Hidden Engine Behind the Business of SportsWhat if the real MVP of the sports industry isn’t an athlete—but the fans? From stadium builds to media mega-deals, sports fans fuel a business worth hundreds of
Fan Engagement Revenues
- 12 July 2022
Fan Engagement Revenues A Deeper Dive By Dr. Roger Best and Dr. Dennis Howard Sports are at the center of the sports industry. Without sports, sports events, and sports fans; there would be no sports industry. Sports fans make it all happen. Fans drive sports industry revenue by attending and
Youth Sports Are Booming! So Why Are Kids Quitting?
- 01 August 2025
Youth Sports Are Booming, So Why Are Kids Quitting? Based on the new report by Dr. Dennis Howard & Dr. Roger Best What was once seen as just after-school fun is now a global economic force: youth sports generated $64.3 billion worldwide in 2023, with the U.S. alone making up
Nearly Half the World’s Bets? Why the U.S. Is Changing the Game
- 02 September 2025
Nearly Half the World’s Bets? Why the U.S. Is Changing the Game By Dr. Roger Best and Dr. Dennis Howard America is now legally wagering nearly half of the world’s total sports betting market—a surge worth billions of dollars and still climbing. That scale signals not only how fast the
Streetwear
- 07 November 2022
Streetwear By Dr. Roger Best and Dr. Dennis Howard Streetwear has been a defining part of city sports culture for over 40 years. Over the period, streetwear has evolved from a basic expression to high fashion. The designer Dapper Dan played a pivotal role in elevating streetwear to a luxury
Inside the Arena: How Modern Sports Events Make Their Money
- 15 August 2025
Inside the Arena How Modern Sports Events Make Their Money By Dr. Roger Best and Dr. Dennis Howard Sports events may be built on passion—but they're powered by strategy. Behind every roaring crowd and halftime show is a finely tuned revenue machine. In fact, global sports events generated over $160
Evolution of Sports Media and Fan Engagement
- 01 November 2022
Evolution of Sports Media and Fan Engagement By Dr. Roger Best and Dr. Dennis Howard Sports media has played a major role in expanding fan engagement. From the first newspaper sports sections and telegraph messaging of scores, fan engagement extended beyond the sports venue. Today, streaming of NFL Thursday night
How Many Countries Play NFL Level American Football?
- 20 January 2024
How Many Countries Play NFL Level American Football? The Results Will Surprised You! Dr. Roger Best and Dr. Dennis Howard American football has grown in popularity across the United States to with 184 million fans and total team revenues doubling from $8.8 billion in 2010 to $18 billion in 2022.
Sports Betting
- 23 June 2022
Sports Betting By Dr. Roger Best and Dr. Dennis Howard “In time, the expansion of legal wagering will drive fan engagement and in turn viewership and will become a growth category for sports advertising at both the national and local levels.” Eric Shanks, Head of Fox Sports, May 2019 Expansive Sportsbook
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