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Women’s Pro Team Sports – A Global Perspective
- 15 June 2022
Women’s Pro Team Sports A Global Perspective By Dr. Roger Best and Dr. Dennis Howard Fans around the world follow American football and its premier professional organization, the National Football League. But many spectators do not realize several other countries have created professional American football leagues. One such country is
How Much Is Spent on Sports Drinks?
- 05 February 2024
Dr. Roger Best and Dr. Dennis Howard “It is estimated that there are over 50 million peoplein the U.S. regularly consume sports drinks.” (1)Just over 68% of sports drinks are consumed mostly by athletes, 18.1% by lifestyle consumers and 13.3% by casual consumers as presented below (1). Sports drinks are beverages
Fan Engagement Revenues
- 12 July 2022
Fan Engagement Revenues A Deeper Dive By Dr. Roger Best and Dr. Dennis Howard Sports are at the center of the sports industry. Without sports, sports events, and sports fans; there would be no sports industry. Sports fans make it all happen. Fans drive sports industry revenue by attending and
Streetwear
- 07 November 2022
Streetwear By Dr. Roger Best and Dr. Dennis Howard Streetwear has been a defining part of city sports culture for over 40 years. Over the period, streetwear has evolved from a basic expression to high fashion. The designer Dapper Dan played a pivotal role in elevating streetwear to a luxury