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Inside the Screen: How Sports Media Keeps Fans Hooked
- 19 August 2025
Inside the Screen How Sports Media Keeps Fans Hooked By Dr. Roger Best and Dr. Dennis Howard Sports Media: Extending Fan Engagement Sports media is no longer just the voice calling the play-by-play. It’s the platform where fandom lives 24/7. From traditional broadcasts to on-demand streaming and interactive digital content,
Nearly Half the World’s Bets? Why the U.S. Is Changing the Game
- 02 September 2025
Nearly Half the World’s Bets? Why the U.S. Is Changing the Game By Dr. Roger Best and Dr. Dennis Howard America is now legally wagering nearly half of the world’s total sports betting market—a surge worth billions of dollars and still climbing. That scale signals not only how fast the
The $750 Billion Fan Obsession Driving Global Sports
- 05 August 2025
The $750 Billion Obsession Driving Global Sports By Dr. Roger Best and Dr. Dennis Howard The Hidden Engine Behind the Business of SportsWhat if the real MVP of the sports industry isn’t an athlete—but the fans? From stadium builds to media mega-deals, sports fans fuel a business worth hundreds of
How Much Is Spent on Sports Drinks?
- 05 February 2024
Dr. Roger Best and Dr. Dennis Howard “It is estimated that there are over 50 million peoplein the U.S. regularly consume sports drinks.” (1)Just over 68% of sports drinks are consumed mostly by athletes, 18.1% by lifestyle consumers and 13.3% by casual consumers as presented below (1). Sports drinks are beverages
Youth Sports Are Booming! So Why Are Kids Quitting?
- 01 August 2025
Youth Sports Are Booming, So Why Are Kids Quitting? Based on the new report by Dr. Dennis Howard & Dr. Roger Best What was once seen as just after-school fun is now a global economic force: youth sports generated $64.3 billion worldwide in 2023, with the U.S. alone making up
How Sports Betting is Changing U.S. Sports Fan Engagement
- 07 January 2024
How Sports Betting is changing U.S. Sports Fan Engagement Dr. Dennis Howard and Dr. Roger Best The record-breaking spending has been propelled by two primary factors:Rapid growth of states that have allowed legalized betting sites.Massive advertising spending by casinos and sportsbooks competing to claim an ever larger share of the
Sports Betting
- 23 June 2022
Sports Betting By Dr. Roger Best and Dr. Dennis Howard “In time, the expansion of legal wagering will drive fan engagement and in turn viewership and will become a growth category for sports advertising at both the national and local levels.” Eric Shanks, Head of Fox Sports, May 2019 Expansive Sportsbook
Evolution of Sports Media and Fan Engagement
- 01 November 2022
Evolution of Sports Media and Fan Engagement By Dr. Roger Best and Dr. Dennis Howard Sports media has played a major role in expanding fan engagement. From the first newspaper sports sections and telegraph messaging of scores, fan engagement extended beyond the sports venue. Today, streaming of NFL Thursday night
Streetwear
- 07 November 2022
Streetwear By Dr. Roger Best and Dr. Dennis Howard Streetwear has been a defining part of city sports culture for over 40 years. Over the period, streetwear has evolved from a basic expression to high fashion. The designer Dapper Dan played a pivotal role in elevating streetwear to a luxury
Show me the money! How big is the sports industry?
- 08 April 2024
Show me the money How Big is the sports industry? Dr. Roger Best and Dr. Dennis Howard If you do a Google Search on this question, here is a result most often provided:"Existing revenue estimates for the global sportsindustry range from $471 billion to $1.4 trillion.”There are two problems with this
How To Use in Your Program & Courses
- 11 July 2022
How to Use in Your Programs & Courses By Dr. Roger Best and Dr. Dennis Howard The contents of The Global Sports Industry are applicable to many courses across all of these Sports-related program areas:- Sports Business (Management, Administration)- Sports Marketing- Sports Product Management- Sports Science- Parks, Recreation, and Tourism ManagementHow The
The $3 Trillion Question: How Big Is the Sports Industry?
- 26 August 2025
The $3 Trillion Question: How Big Is the Sports Industry? The $3 Trillion Question: How Big Is the Sports Industry? The $3 Trillion Question: How Big Is the Sports Industry? By Dr. Roger Best and Dr. Dennis Howard The Scope, Structure, and Size of the Eighth Largest Global Industry The global sports
Women’s Pro Team Sports – A Global Perspective
- 15 June 2022
Women’s Pro Team Sports A Global Perspective By Dr. Roger Best and Dr. Dennis Howard Fans around the world follow American football and its premier professional organization, the National Football League. But many spectators do not realize several other countries have created professional American football leagues. One such country is
Top North American Sports Leagues’ Remarkable COVID-19 Recovery
- 17 October 2022
Top North American Sports Leagues’ Remarkable COVID-19 Recovery By Dr. Dennis Howard and Dr. Roger Best Major professional sports leagues in North America have made a rapid and robust recovery from the depths of COVID-19 in 2020. The financial comeback has been so substantial that all four leagues, within a
How Many Countries Play NFL Level American Football?
- 20 January 2024
How Many Countries Play NFL Level American Football? The Results Will Surprised You! Dr. Roger Best and Dr. Dennis Howard American football has grown in popularity across the United States to with 184 million fans and total team revenues doubling from $8.8 billion in 2010 to $18 billion in 2022.
Country Sports Power Score
- 26 July 2022
Country Sports Power Score A Sports Industry Analytic By Dr. Roger Best and Dr. Dennis Howard Each country has a certain potential for sports industry revenues based on the presence of pro sports teams, population, and the buying power of that country. Below are the Country Sports Power Scores for
Evolution Of Sports
- 04 October 2022
Evolution Of Sports By Dr. Roger Best and Dr. Dennis Howard Sports and competition have been around as long as individuals could run faster, throw farther or jump higher than their peers. Sports and competition are an innate part of our human structure and cultural condition.Sports competition was first formalized
The Ups and Downs of Europe’s Top Football Leagues
- 09 November 2022
The Ups and Downs of Europe’s Top Football Leagues Before, During & After the COVID-19 Pandemic By Dr. Dennis Howard and Dr. Roger Best This analysis examines the financial performance of the “Big 5” European football (soccer) leagues from 2015 through 2022. This time frame allows tracking of a) how
Inside the Arena: How Modern Sports Events Make Their Money
- 15 August 2025
Inside the Arena How Modern Sports Events Make Their Money By Dr. Roger Best and Dr. Dennis Howard Sports events may be built on passion—but they're powered by strategy. Behind every roaring crowd and halftime show is a finely tuned revenue machine. In fact, global sports events generated over $160
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