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How Sports Betting is Changing U.S. Sports Fan Engagement
- 07 January 2024
How Sports Betting is changing U.S. Sports Fan Engagement Dr. Dennis Howard and Dr. Roger Best The record-breaking spending has been propelled by two primary factors:Rapid growth of states that have allowed legalized betting sites.Massive advertising spending by casinos and sportsbooks competing to claim an ever larger share of the
Evolution of Sports Media and Fan Engagement
- 01 November 2022
Evolution of Sports Media and Fan Engagement By Dr. Roger Best and Dr. Dennis Howard Sports media has played a major role in expanding fan engagement. From the first newspaper sports sections and telegraph messaging of scores, fan engagement extended beyond the sports venue. Today, streaming of NFL Thursday night
Top North American Sports Leagues’ Remarkable COVID-19 Recovery
- 17 October 2022
Top North American Sports Leagues’ Remarkable COVID-19 Recovery By Dr. Dennis Howard and Dr. Roger Best Major professional sports leagues in North America have made a rapid and robust recovery from the depths of COVID-19 in 2020. The financial comeback has been so substantial that all four leagues, within a
Streetwear
- 07 November 2022
Streetwear By Dr. Roger Best and Dr. Dennis Howard Streetwear has been a defining part of city sports culture for over 40 years. Over the period, streetwear has evolved from a basic expression to high fashion. The designer Dapper Dan played a pivotal role in elevating streetwear to a luxury