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Top North American Sports Leagues’ Remarkable COVID-19 Recovery
- 17 October 2022
Top North American Sports Leagues’ Remarkable COVID-19 Recovery By Dr. Dennis Howard and Dr. Roger Best Major professional sports leagues in North America have made a rapid and robust recovery from the depths of COVID-19 in 2020. The financial comeback has been so substantial that all four leagues, within a
Fan Engagement Revenues
- 12 July 2022
Fan Engagement Revenues A Deeper Dive By Dr. Roger Best and Dr. Dennis Howard Sports are at the center of the sports industry. Without sports, sports events, and sports fans; there would be no sports industry. Sports fans make it all happen. Fans drive sports industry revenue by attending and
How Sports Betting is Changing U.S. Sports Fan Engagement
- 07 January 2024
How Sports Betting is changing U.S. Sports Fan Engagement Dr. Dennis Howard and Dr. Roger Best The record-breaking spending has been propelled by two primary factors:Rapid growth of states that have allowed legalized betting sites.Massive advertising spending by casinos and sportsbooks competing to claim an ever larger share of the
The Ups and Downs of Europe’s Top Football Leagues
- 09 November 2022
The Ups and Downs of Europe’s Top Football Leagues Before, During & After the COVID-19 Pandemic By Dr. Dennis Howard and Dr. Roger Best This analysis examines the financial performance of the “Big 5” European football (soccer) leagues from 2015 through 2022. This time frame allows tracking of a) how