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Fan Engagement Revenues
- 12 July 2022
Fan Engagement Revenues A Deeper Dive By Dr. Roger Best and Dr. Dennis Howard Sports are at the center of the sports industry. Without sports, sports events, and sports fans; there would be no sports industry. Sports fans make it all happen. Fans drive sports industry revenue by attending and
Sports Betting
- 23 June 2022
Sports Betting By Dr. Roger Best and Dr. Dennis Howard “In time, the expansion of legal wagering will drive fan engagement and in turn viewership and will become a growth category for sports advertising at both the national and local levels.” Eric Shanks, Head of Fox Sports, May 2019 Expansive Sportsbook
Top North American Sports Leagues’ Remarkable COVID-19 Recovery
- 17 October 2022
Top North American Sports Leagues’ Remarkable COVID-19 Recovery By Dr. Dennis Howard and Dr. Roger Best Major professional sports leagues in North America have made a rapid and robust recovery from the depths of COVID-19 in 2020. The financial comeback has been so substantial that all four leagues, within a
Streetwear
- 07 November 2022
Streetwear By Dr. Roger Best and Dr. Dennis Howard Streetwear has been a defining part of city sports culture for over 40 years. Over the period, streetwear has evolved from a basic expression to high fashion. The designer Dapper Dan played a pivotal role in elevating streetwear to a luxury